Brand campaign lettering for Costa Sunglasses, a McGarrah Jessee client. Extensive exploration went into this project to create the perfect typographic style for the brand. I used a wide variety of media like markers, paint pens, brushes, bamboo pens, sticks dipped in ink and finally an ink dropper. We liked the looseness of the ink dropper style and the way the letterforms all fit together like puddles of liquid. Stunning portraits by Kenny Smith paired perfectly with the type in print and outdoor boards. This was a wonderful and fulfilling project with great creative direction from Tim Cole, Colin Lapin and Eric Erickson.